Catch.com.au, one of Australia’s largest e-commerce sites, has launched their first TV campaign with four separate 15 second spots hoping to “Caaaaattttccchhhh” people’s attention (do, doom, tshhhh).
The four spots are set in a Hospital Surgery, a Yoga Studio, a Church and a Public Bathroom.
With the first in a public bathroom using the urinal, one character looks down and says ‘nice watch, where’d ya get it’….the response, “Caaaaattttccchhhh!” The two go back and forth “Caaaattttcccchhhh?” “ Caaatttttcccchhhh!”.
“People are always asking the question ‘where’d ya get that….’: It’s part of the Aussie vernacular… “, “we want the reflex answer to ‘where’d you get that…’ to become ‘Caaaaattttccchhh’,” says Catch Group Head Of Marketing Ryan Gracie.
The campaign will air on Channel Nine in prime time Today Show, Nine News NOW and A Current Affair, there will also be activity on 9Go, 9Life & 9Gem. TV activity will be complemented with strong digital campaigns across 9NOW, YouTube, Facebook and programmatic video.
Extending across channels, Catch will run radio and metro outdoor. The radio campaign will include a promotion that calls out for people to create their own version of the TVC, upload it to social accounts with the hashtags #catch & #screamingooddeals for the chance to win cash prizes, worth up to $10,000.
- – Creative: Gabby Leibovich, Ryan Gracie
- – Director: Andrew Coyle
- – Producer: Trevor Holcombe
- – Executive Producer: Ryan Gracie
- – Media: Max & Partners
- – PR: The PR Group
About Catch Group
The Catch Group is one of Australia’s largest diversified e-commerce groups comprising online stores Catch, Scoopon, GroceryRun, Mumgo, Pumpkin Patch and BonVoyage. Founded in 2006 by entrepreneurial brothers Gabby and Hezi Leibovich, the Group built its reputation as a destination to shop for great brands at unbelievable prices. Each day the group sells an item every 2.8 seconds and ships over 10,000 orders per day. For more information visit catchgroup.com.au